Professional Summary

Talented Creative head with 10+ years experience conceptualizing and leading award-winning campaigns to drive brand awareness. 14+ years as Content Creator and Producer delivering effective ideas, both written, verbal, and visual across platforms. 15+ years in the news business in multiple roles from news writer to Promos specialist, working with two of the most reputed and respected news organizations. Been part of the brand building team, from inception to realization, of the brand TIMES NOW. Currently engaged in the realm of Digital Marketing as Creative consultant to Adlift Digital Marketing agency, where I harness my multilingual creative writing skills to write and conceptualize campaigns for reputed firms like PayU India, Jaquar, Tata AIG, Titan EyePlus Kent etc. on social media platforms like LinkedIn, Twitter, Facebook and Instagram. I also happen to be trained voice over artist who was the voice of Times Now ever since I joined its On Air Promos (OAP) department. I have lent my talent to TIMES NOW’s primetime and flagship shows as well as innumerable promo projects, from paid content to social awareness campaigns to news coverage campaigns, some of which I also produced as a member of OAP.