When Times Now clocked seven years at pole position with regard to viewership in India in the English News genre, a series of fillers was conceptualised around the sealing of an envelope with a wax seal with '7 years No. 1' embossed on it - the idea being that the channel had won the trust of the people with diligent and painstaking steps, and is now in the process of consolidating its position as the news leader in the television space.
